Important Email Marketing Tips
Whether you are new to online marketing or an experienced veteran, your subscriber list is a very important part of business. Protect your business by reading these helpful tips for email marketing.
Obviously you want to avoid any issues with your internet service provider and the authorities. To protect internet users from spam there are rules in place that are important for you to comply with. Ensure that your online business is legit. Your reputation as a marketer and a legitimate site depends on following the rules.
In addition to the legal guidelines, here are three things to keep an eye on when emailing your list.
1) Pay attention to unsuccessful sends. Known as "bounced" emails, they do not get delivered. Bounced emails are undeliverable for whatever reason. Sometimes this is because the server was overloaded at that time. Sometimes the target inbox was full. On your next email attempt, those addresses might work. Misspelled, invalid, or deleted email addresses will never work.
Actively manage your list by marking bad emails. If they have bounced multiple times you can erase email accounts from your list. This will help you track campaign performance by having accurate statistics.
You might be surprised how often people hit the N key instead of the M key in the ".com of their email address. These can be an easy fix if you catch them!
2) You have to provide an option to unsubscribe from your list. Your subscribers have consented to being on the list by subscribing themselves, and if you are using a reputable auto-responder service, it was a double opt-in process. The auto-responder should automatically include an unsubscribe link at the bottom of every outgoing email you send to your list. Take requests seriously when someone on your list files a request to be unsubscribed. If you keep sending them your emails, you could be breaking the law!
If you were to be reported as a spammer, you can cause your business a lot of harm. You could be dropped by your internet service provider, and potentially face legal issues.
Your emails and newsletter promotions should not contain shocking or disturbing content. Typically you won't know the age of the subscribers, so stay away from anything that could be controversial. Remember why the person subscribed to your list in the first place and stick to the nature of your site and business.
